Strategic Brand Design for Growing Small Businesses
Branding that feels like you and makes your business instantly recognisable.
Your brand should feel like YOU. Not just look good.
Your branding should give you confidence when you hand over a business card, share your website or post on social media.
It should feel like an extension of your business, not something you've outgrown.
If your branding no longer reflects where your business is today, it may be time for a refresh.
Confidence Matters With Branding
I've worked in marketing for more than 20 years and built multiple businesses of my own.
That's why I approach branding differently.
I don't just focus on making things look nice.
I think about how your branding will work across your website, social media, printed materials and future marketing.
Because good branding should make marketing easier, not harder.
Branding Designed Around Your Business Goals
A refined, editorial style identity created for a female-focused marketing consultancy. The rich burgundy tones and elegant serif typography create a confident, luxury feel while still feeling modern and approachable. The oversized lettering adds sophistication and impact, making the brand feel polished, strategic and premium.
A bold, architectural identity created for a luxury garden room and annexe brand. The strong geometric lettering and integrated roofline detail reflect modern construction and contemporary design, while the monochrome palette gives the brand a sleek, premium feel. The overall identity feels confident, aspirational and perfectly suited to high-end outdoor living spaces.
A soft, elegant identity designed for a luxury night nanny service. The muted blush tones and refined serif typography create a calm, reassuring feel while still feeling polished and premium. The branding balances warmth and professionalism, helping the business feel trustworthy, nurturing and high-end for new parents seeking overnight support.
A soft, calming identity using muted sage and peach tones paired with a gentle serif typeface. The moon and stars integrated into the S creates an immediate connection to peaceful sleep support while still feeling modern and friendly.
A clean, contemporary identity designed for a stylish, empowerment-led brand. The soft, neutral palette and elegant serif font create a premium feel, while the circular text layout adds movement and modernity. The tagline “A privilege not an age” reinforces the confident, positive message behind the brand.
A bright, cheerful logo with hand drawn character for an illustrator. The warm mustard yellow and playful brush stroke thread underline make it feel creative, homemade and small business lovely. Perfect for a brand that is fun, hands on and crafted with care.
A bold, energetic logo featuring a playful rhino mascot in motion, capturing fun and confidence for young players. The shield shape gives a sports-club feel and the navy and gold colour palette adds a professional edge. The football-themed lettering brings personality to the brand and keeps it child friendly and memorable.
A strong, structured wordmark with a sleek flowing underline that mirrors alignment and balance. The subtle lilac accent sitting inside the I adds a modern, feminine edge, giving the logo a professional but approachable feel for this ADHD mentor &life coach.
A bold, confident wordmark in deep navy, balanced with playful mint coloured bubbles and sparkles. The clean, rounded typography gives a modern look while keeping the brand approachable and fresh. It is perfect for a business built on clarity and simplicity.
A relaxed, coastal inspired serif font in a soft sea green paired with warm copper lettering. The palette reflects Cornwall’s teal coastline and historic copper mines, giving the logo a calm, boutique feel with a nod to local heritage. Ideal for a welcoming holiday stay
A sleek, luxury style identity created for a high end interior staging brand. The deep navy backdrop and copper accents give a premium feel while the tall serif lettering adds elegance and confidence. The minimalist layout reflects curated, refined interiors and a polished approach to property presentation.
A playful, child friendly identity with leafy elements integrated into the lettering. The circular leaf icon is bold and memorable and the bright mixed colour palette creates a fun, eco positive feel. Perfect for a brand aimed at families and sustainability.
Brand Identity Boards
These boards bring together colours, typography and visual elements so your brand has a clear and consistent look across your website and marketing.
Brand design might be the right next step if…
✓ Your business has grown but your branding hasn't
✓ You're embarrassed to send people to your website
✓ You feel like your visuals don't reflect the quality of your work
✓ You're struggling to stand out from competitors
✓ You've outgrown the DIY logo you started with
Brand Design Packages
Every business is different, but these packages give you a clear starting point depending on the level of branding support you need. All packages include professional logo design and brand foundations that help you present your business clearly and consistently.
£333.00
Great for new businesses wanting a professional logo and a simple brand setup.
3 initial monochrome logo concepts, each with creative rationale
1 chosen concept developed into a full colour logo with a thumbnail and wordmark version
Simple brand guidelines (colour palette and fonts)
Payment Structure: 40% deposit upfront, 60% upon final approval
£555.00
Ideal for businesses that want a stronger brand presence and marketing assets.
3 initial monochrome logo concepts, each with creative rationale
1 chosen concept developed into a full colour logo with a thumbnail and wordmark version
Simple brand guidelines (colour palette and fonts)
2 branded marketing items (choose a business card design, email signature, flyer, or social media templates)
Payment Structure: 40% deposit upfront, 60% upon final approval
£888.00
For businesses that want a full brand identity and the marketing materials to show it off everywhere.
3 initial monochrome logo concepts, each with creative rationale
1 chosen concept developed into a full colour logo with a thumbnail and wordmark version
Simple brand guidelines (colour palette and fonts)
4 branded marketing items of your choice (social media templates, flyer, leaflet, price list, business card, etc)
Payment Structure: 40 percent deposit upfront, 60 percent upon final approval
What It's Like to Work Together on Your Branding
Getting to Know Your Business
We start with a relaxed discovery call where we chat about your business, who you want to attract, and the sort of style you’re drawn to.
This is simply a chance for us to see if we’re a good fit and for you to ask any questions about the process.
There’s no pressure and no payment required at this stage.
Logo Creation
Once you decide to go ahead, this is where the creative work begins.
I carry out research into your industry, audience and competitors so the branding feels right for your market and the direction you want your business to grow.
From there I create three initial monochrome logo concepts, each with creative rationale explaining the thinking behind them. You choose your favourite concept and I develop it into your final logo, including colour versions, a thumbnail mark and a wordmark so your branding works across different platforms.
Brand Build & Assets
Once your final logo is confirmed, I create your brand guidelines including colours, fonts and style guidance so you have a clear visual identity moving forward.
If your package includes marketing materials, I design those too and deliver everything ready for use across your website, print or Canva.
I work closely with my clients, so it means a lot when they share their experience of working together and the difference it’s made to their business.
"Laura has been exceptional to work with. She truly understood my design vision and brought it to life beautifully. What I appreciated most was that she didn’t simply agree with everything I suggested, she was honest when it mattered, shared her expertise, and offered thoughtful alternative solutions. I genuinely valued her insight and guidance throughout the process. I recommend Laura if you’re looking for an expert and a partner rather than just transactional services."
Priya - Auric Lab
"I have recently worked with Laura on refreshing my branding, website and social media content and I could not be happier with the result! Laura is SO easy to work with. She totally understood my business and what I was trying to achieve, which made me feel in very safe hands throughout the process. Laura explains things is such an easy to understand way - she guides you through the process and gets to solutions (that work!) quickly. She’s considered and thoughtful in her responses to any questions. If you’re thinking of working with her - don’t hesitate - I’ll definitely be back when I next need support. Thank you Laura!"
Pippa - Williscroft Travel
"I really enjoyed working with Laura! She’s creative, professional, and made the whole design process feel effortless. She listened carefully to my ideas and brought them to life beautifully. I’m so pleased with the end result and would highly recommend her to anyone looking to elevate their brand."
Jana - Kitts Cottage
"Working with Laura was nothing short of amazing. She recently helped me develop my branding palettes and create a website for my career and life coaching business, and I couldn’t be happier with the result. Her communication was top notch; clear, responsive, and always thoughtful. What stood out most was how deeply she understood me and the ethos of my business; it truly felt like she “got” what I was trying to express. Laura made the entire process feel effortless. She guided me with such knowledge and clarity, breaking things down in a way that was both informative and easy to follow. What could have felt overwhelming instead became exciting and smooth thanks to her expertise. I’m so grateful for her support and would wholeheartedly recommend her to anyone looking for branding or website design that feels authentic, aligned, and beautifully executed"
Jesca - Tea and Coach
"I highly recommend Laura at LG Insightful brands. She is so knowledgeable about all things branding and marketing and is a joy to work with. I commissioned her to redesign the branding for my organisation and she has completely revamped our brand whilst keeping our original spirit in tact.
I have also joined her membership to learn more about marketing and it's such a supportive wonderful membership where I have learned so much. Thank you so much Laura for everything!"
Julia - Sunflower Autism Consultancy
"Working with Laura on my rebrand was an absolute dream! She helped me completely refresh my visual identity — from choosing the perfect colour palette and fonts to designing a fabulous new logo that I’m absolutely in love with. Laura didn’t just stop there; she seamlessly implemented everything across my website, giving it a clean, cohesive, and modern new look.
I couldn’t be happier with the results. She totally got my vision and brought it to life with creativity and professionalism. I can’t wait to work with Laura again!"
Tracey - Green Kidz Collective
The first step is a quick discovery call. We’ll chat about your business, your audience and what you want your branding to achieve
Not sure what your next step should be with your marketing?
Let’s have a chat about your business and see whether I can help.
Helping small business owners create clear brands, strategic websites and marketing that attract the right clients.
