Logo & Brand Design for Small Business Owners
Branding that feels like you and makes your business instantly recognisable.
Your brand should feel like YOU. Not just look good.
The right branding gives you confidence to show up, helps people recognise your business instantly, and makes it clear who you help.
Once your brand foundations are right, everything else becomes easier. You know how to present your business, what your visual style is, and how to show up consistently across your website and marketing.
At LG Insightful Brands, I work with small business owners to create branding that feels right, looks professional and makes your message clear from the very first glance.
The kind of brand that makes you proud to share your website, post on social media and introduce your business to new people.
When your brand reflects who you are and what you offer, something shifts.
You show up more confidently. Your audience understands what you do faster.
And your business starts to feel far more cohesive.
Picture scrolling Instagram and instantly recognising someone’s post before you even see their name. That’s what strong branding does.
It creates a recognisable style, a visual identity and a message that people associate with your business.
That’s what we’ll build together:
✔ A brand that feels authentic to you and attracts the right people
✔ A polished look with personality and confidence
✔ A consistent visual style that makes your business look as professional as the work you deliver
Logo Designs by LG Insightful Brands
A soft, calming identity using muted sage and peach tones paired with a gentle serif typeface. The moon and stars integrated into the S creates an immediate connection to peaceful sleep support while still feeling modern and friendly.
A clean, contemporary identity designed for a stylish, empowerment-led brand. The soft, neutral palette and elegant serif font create a premium feel, while the circular text layout adds movement and modernity. The tagline “A privilege not an age” reinforces the confident, positive message behind the brand.
A bright, cheerful logo with hand drawn character for an illustrator. The warm mustard yellow and playful brush stroke thread underline make it feel creative, homemade and small business lovely. Perfect for a brand that is fun, hands on and crafted with care.
A relaxed, coastal inspired serif font in a soft sea green paired with warm copper lettering. The palette reflects Cornwall’s teal coastline and historic copper mines, giving the logo a calm, boutique feel with a nod to local heritage. Ideal for a welcoming holiday stay
A sleek, luxury style identity created for a high end interior staging brand. The deep navy backdrop and copper accents give a premium feel while the tall serif lettering adds elegance and confidence. The minimalist layout reflects curated, refined interiors and a polished approach to property presentation.
A playful, child friendly identity with leafy elements integrated into the lettering. The circular leaf icon is bold and memorable and the bright mixed colour palette creates a fun, eco positive feel. Perfect for a brand aimed at families and sustainability.
A bold, energetic logo featuring a playful rhino mascot in motion, capturing fun and confidence for young players. The shield shape gives a sports-club feel and the navy and gold colour palette adds a professional edge. The football-themed lettering brings personality to the brand and keeps it child friendly and memorable.
A strong, structured wordmark with a sleek flowing underline that mirrors alignment and balance. The subtle lilac accent sitting inside the I adds a modern, feminine edge, giving the logo a professional but approachable feel for this ADHD mentor &life coach.
A bold, confident wordmark in deep navy, balanced with playful mint coloured bubbles and sparkles. The clean, rounded typography gives a modern look while keeping the brand approachable and fresh. It is perfect for a business built on clarity and simplicity.
Brand Identity Boards
These boards bring together colours, typography and visual elements so your brand has a clear and consistent look across your website and marketing.
Confidence Starts With Clarity.
When your brand truly reflects who you are and what your business stands for, everything starts to feel easier.
You show up with more confidence.
Your audience understands what you do faster.
And the right people start recognising that you're the person who can help them.
Branding isn’t just about how things look. It’s about creating clarity, confidence and a visual identity that supports the growth of your business.
Brand design might be the right next step if…
• Your business has evolved but your branding hasn’t quite kept up
• You're starting a new business and want a brand that feels professional from day one
• Your website, social media and marketing don’t quite feel like they belong to the same brand
• You’re often second guessing how your business should look or how to present it
Brand Design Packages
Every business is different, but these packages give you a clear starting point depending on the level of branding support you need.
All packages include professional logo design and brand foundations that help you present your business clearly and consistently.
£333.00
Great for new businesses wanting a professional logo and a simple brand setup.
3 initial monochrome logo concepts, each with creative rationale
1 chosen concept developed into a full colour logo with a thumbnail and wordmark version
Simple brand guidelines (colour palette and fonts)
Payment Structure: 40% deposit upfront, 60% upon final approval
£555.00
Ideal for businesses that want a stronger brand presence and marketing assets.
3 initial monochrome logo concepts, each with creative rationale
1 chosen concept developed into a full colour logo with a thumbnail and wordmark version
Simple brand guidelines (colour palette and fonts)
2 branded marketing items (choose a business card design, email signature, flyer, or social media templates)
Payment Structure: 40% deposit upfront, 60% upon final approval
£888.00
For businesses that want a full brand identity and the marketing materials to show it off everywhere.
3 initial monochrome logo concepts, each with creative rationale
1 chosen concept developed into a full colour logo with a thumbnail and wordmark version
Simple brand guidelines (colour palette and fonts)
4 branded marketing items of your choice (social media templates, flyer, leaflet, price list, business card, etc)
Payment Structure: 40 percent deposit upfront, 60 percent upon final approval
What It's Like to Work Together on Your Branding
Getting to Know Your Business
We start with a relaxed discovery call where we chat about your business, who you want to attract, and the sort of style you’re drawn to.
This is simply a chance for us to see if we’re a good fit and for you to ask any questions about the process.
There’s no pressure and no payment required at this stage.
Logo Creation
Once you decide to go ahead, this is where the creative work begins.
I carry out research into your industry, audience and competitors so the branding feels right for your market and the direction you want your business to grow.
From there I create three initial monochrome logo concepts, each with creative rationale explaining the thinking behind them.
You choose your favourite concept and I develop it into your final logo, including colour versions, a thumbnail mark and a wordmark so your branding works across different platforms.
Brand Build & Assets
Once your final logo is confirmed, I create your brand guidelines including colours, fonts and style guidance so you have a clear visual identity moving forward.
If your package includes marketing materials, I design those too and deliver everything ready for use across your website, print or Canva.
I work closely with my clients, so it means a lot when they share their experience of working together and the difference it’s made to their business.
"Working with Laura was nothing short of amazing. She recently helped me develop my branding palettes and create a website for my career and life coaching business, and I couldn’t be happier with the result. Her communication was top notch; clear, responsive, and always thoughtful. What stood out most was how deeply she understood me and the ethos of my business; it truly felt like she “got” what I was trying to express. Laura made the entire process feel effortless. She guided me with such knowledge and clarity, breaking things down in a way that was both informative and easy to follow. What could have felt overwhelming instead became exciting and smooth thanks to her expertise. I’m so grateful for her support and would wholeheartedly recommend her to anyone looking for branding or website design that feels authentic, aligned, and beautifully executed"
Jesca - Tea and Coach
"I highly recommend Laura at LG Insightful brands. She is so knowledgeable about all things branding and marketing and is a joy to work with. I commissioned her to redesign the branding for my organisation and she has completely revamped our brand whilst keeping our original spirit in tact.
I have also joined her membership to learn more about marketing and it's such a supportive wonderful membership where I have learned so much. Thank you so much Laura for everything!"
Julia - Sunflower Autism Consultancy
"Working with Laura on my rebrand was an absolute dream! She helped me completely refresh my visual identity — from choosing the perfect colour palette and fonts to designing a fabulous new logo that I’m absolutely in love with. Laura didn’t just stop there; she seamlessly implemented everything across my website, giving it a clean, cohesive, and modern new look.
I couldn’t be happier with the results. She totally got my vision and brought it to life with creativity and professionalism. I can’t wait to work with Laura again!"
Tracey - Green Kidz Collective
If you’re ready for branding that reflects your business properly and helps you show up with confidence, the first step is a quick discovery call.
We’ll chat about your business, your audience and what you want your branding to achieve.
From there I can advise whether brand design is the right next step for you.
Not sure what your next step should be with your marketing?
Let’s have a chat about your business and see whether I can help.
Helping small business owners create clear brands, strategic websites and marketing that attract the right clients.
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