Marketing that actually makes sense for small business owners
Clear branding, websites and strategy that attract the right clients.
When your marketing is clear, the right people understand your value straight away and feel confident choosing you.
20+ years working in marketing | 15 years running my own businesses
When your brand is clear and your messaging speaks directly to the people you want to help, something shifts.
They recognise themselves in what you're saying and feel understood. That’s when trust starts to build.
Turning confusing marketing into clear direction.
Most small business owners are brilliant at what they do. But when it comes to marketing, things can quickly feel confusing.
You might recognise some of these:
• You’re posting on social media but enquiries are inconsistent
• Your website looks nice but doesn’t clearly explain what you do
• Your branding no longer reflects the quality of your work
• You feel like you’re doing lots of marketing but nothing seems to connect
• You’re following advice from lots of different places and it all feels overwhelming
These are patterns I see all the time when I first start working with a business.
The good news is that most of these problems don’t need complicated solutions. They usually come down to getting the foundations right.
Who I work best with
I usually work with small business owners who:
• Have been running their business for a year or two and know they need clearer marketing
• Are good at what they do but feel unsure how to explain it online
• Want their brand and website to reflect the quality of their work
• Are ready to invest in doing things properly rather than piecing things together
If that sounds familiar, you're in the right place.
When your brand, website and messaging work together properly, everything becomes easier.
Your business looks more professional and trustworthy.
People understand exactly what you do and who you help.
The right clients start finding you.
You feel more confident showing up and talking about your business.
And marketing starts to feel like something that supports your growth, rather than something that constantly drains your time and energy.
Ways we can work together
There are a few different ways we can work together depending on what stage your business is at and the kind of support you're looking for.
Done For You
Brand Design
Strategic branding that helps your business look professional and attract the right clients.
I design logos and visual identities that reflect your business properly and give you the confidence to show up consistently across your website, social media and marketing.
Done For You
Website Design
Professional websites designed to help small businesses stand out online and turn visitors into enquiries.
Your website should do more than look good. It should clearly explain what you do and make it easy for the right people to choose you.
Ongoing Support
Membership
Affordable ongoing support for small business owners who want guidance, accountability and practical marketing advice.
Inside the membership you’ll find live tutorials, regular Q&A sessions, marketing resources and a community of business owners all working towards the same goal.
1:1 Support
Strategy Sessions
Personalised marketing support for small business owners who want clear direction and practical advice they can apply straight away.
Whether you're struggling with social media, messaging, content planning or overall marketing strategy, these sessions help you get unstuck and move forward with confidence.
Learn at Your Own Pace
Tutorials and Toolkits
Practical guides and resources designed to help small business owners improve their marketing and build stronger foundations.
From social media strategy to industry-specific toolkits, these resources are designed to give you clear, actionable advice you can apply to your business straight away.
I work closely with my clients, so it means a lot when they share their experience of working together and the difference it’s made to their business.
"Laura is so incredibly knowledgable when it comes to social media strategy. I have followed her page for a while and love how practical her advice is. She absolutely practices what she preaches and her content always inspires me. I recently had a 121 power hour with Laura to really get clarity on my own social media strategy. It was really valuable and as well as sharing her knowledge and tips, I now feel like I have a way forward to plan and execute my content. Thanks so much Laura!"
Jen - Jen Lister Strategy
"I have recently worked with Laura on refreshing my branding, website and social media content and I could not be happier with the result! Laura is SO easy to work with. She totally understood my business and what I was trying to achieve, which made me feel in very safe hands throughout the process. Laura explains things is such an easy to understand way - she guides you through the process and gets to solutions (that work!) quickly. She’s considered and thoughtful in her responses to any questions. If you’re thinking of working with her - don’t hesitate - I’ll definitely be back when I next need support. Thank you Laura!"
Pippa - Williscroft Travel
"...I was initially drawn to Laura on Instagram because of her no nonsense and relatable Mum/business life and the reality of juggling it all.
I started in a position of knowing I needed to 'do' social media however my starting point was having no clue and even less confidence as surely I'm too old (52) to be posting online!
Fast forward a few months and my followers and confidence has grown (started with a couple of hundred and now 750. To some 750 might not seem many however what Laura and the Inner Circle has taught and enabled me to do is to gain quality followers genuinely interested in my company and become learners with me (I deliver qualifications). Laura has been supportive and always on hand when needed ...My social media learning is ongoing and I highly recommend Laura for her no nonsense expertise and genuine support.
Thank you Laura!"
Cara - Evolve Beyond Training
Free Instagram guide for small business owners
If Instagram feels a bit hit and miss for your business, this free guide will help you understand what actually works. Inside you'll learn the simple changes that can make your content clearer, more strategic and far more likely to attract the right clients.
Marketing Permissions
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Hi, I'm Laura.
I’ve worked in marketing for more than 20 years, and for the last 15 of those I’ve also been running my own product-based business.
So I completely understand what it’s like trying to grow something meaningful while juggling clients, family life and everything else that comes with running a business.
That experience is exactly why I started LG Insightful Brands. I wanted to help other small business owners bring more clarity to their marketing, build brands they feel proud of, and create websites that genuinely attract the right clients.
Because when your marketing is clear and your message connects with the right people, clients start to feel confident choosing you.
Come and connect with me
I regularly share marketing tips, examples from client work and a bit of the reality of running a small business over on my social channels. If you enjoy practical advice you can actually apply to your own business, come and say hello.
You’re not alone. Most small business owners reach a point where they know something needs to change, but they’re not quite sure what the next step should be.
Whether you’re looking for help with your branding, a website that properly reflects your business, or simply some clarity around your marketing, there are a few different ways we can work together.
If you're ready to move things forward, have a look around, or send me a message.
Not sure what your next step should be with your marketing?
Let’s have a chat about your business and see whether I can help.
Helping small business owners create clear brands, strategic websites and marketing that attract the right clients.
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