Marketing Strategy, Branding & Website Design for Small Businesses
by Laura Gooderson
Helping female founders attract their dream clients.
Hi, I’m Laura Gooderson, founder of LG Insightful Brands; I have 20+ years experience working in marketing & 15 years running my own businesses.
So I know what actually works in the real world.
Many small business owners are great at what they do but struggle to communicate it online.
Their branding feels outdated, their website isn't pulling its weight and their marketing lacks direction.
I help bring all of that together through marketing strategy, branding and website design, so your business looks professional, communicates clearly and attracts the right clients.
Ways we can work together
There are a few different ways we can work together depending on what stage your business is at and the kind of support you're looking for.
Done For You
Brand Design
Branding that actually reflects your business and attracts the right people.
Great branding gives you the confient to show up properly.
Done For You
Website Design
A website that doesn’t just sit there… but actually explains what you do and brings enquiries in. Clear, strategic and built to convert.
Ongoing Support
Membership
Ongoing support so you’re not trying to figure everything out on your own. Structure, guidance and accountability… without the overwhelm.
1:1 Support
Strategy Sessions
Clear direction on what to focus on and what to stop overthinking.
Practical advice you can actually apply straight away.
Learn at Your Own Pace
Tutorials and Toolkits
Straightforward resources that help you improve your marketing properly.
No fluff. Just what works.
Hi, I'm Laura.
I’ve worked in marketing for over 20 years and spent the last 15 running my own business. So I understand what it’s actually like trying to grow something while juggling clients, family life and everything else.
That’s exactly why I do what I do; to help business owners simplify their marketing, get clear on what works, and build brands and websites that actually bring the right clients in.
Free Instagram guide for small business owners
If Instagram feels a bit hit and miss for your business, this free guide will help you understand what actually works. Inside you'll learn the simple changes that can make your content clearer, more strategic and far more likely to attract the right clients.
Marketing Permissions
Pop your details in below and I’ll send your Mastering Instagram for Business ebook straight to your inbox.
I’ll also drop into your emails now and then with proper useful tips, behind-the-scenes bits, the occasional freebie… and yes, sometimes a reminder that I can help you with this if you’d rather not keep guessing your way through it.
I don’t do spam, daily nagging, or “just checking in” emails. If it’s not worth opening, I won’t send it. You can unsubscribe anytime, no drama, no guilt trip.
By signing up, you’re happy for me to process your details in line with my Privacy Policy.
I work closely with my clients, so it means a lot when they share their experience of working together and the difference it’s made to their business.
"Laura is so incredibly knowledgable when it comes to social media strategy. I have followed her page for a while and love how practical her advice is. She absolutely practices what she preaches and her content always inspires me. I recently had a 121 power hour with Laura to really get clarity on my own social media strategy. It was really valuable and as well as sharing her knowledge and tips, I now feel like I have a way forward to plan and execute my content. Thanks so much Laura!"
Jen - Jen Lister Strategy
"I have recently worked with Laura on refreshing my branding, website and social media content and I could not be happier with the result! Laura is SO easy to work with. She totally understood my business and what I was trying to achieve, which made me feel in very safe hands throughout the process. Laura explains things is such an easy to understand way - she guides you through the process and gets to solutions (that work!) quickly. She’s considered and thoughtful in her responses to any questions. If you’re thinking of working with her - don’t hesitate - I’ll definitely be back when I next need support. Thank you Laura!"
Pippa - Williscroft Travel
"...I was initially drawn to Laura on Instagram because of her no nonsense and relatable Mum/business life and the reality of juggling it all.
I started in a position of knowing I needed to 'do' social media however my starting point was having no clue and even less confidence as surely I'm too old (52) to be posting online!
Fast forward a few months and my followers and confidence has grown (started with a couple of hundred and now 750. To some 750 might not seem many however what Laura and the Inner Circle has taught and enabled me to do is to gain quality followers genuinely interested in my company and become learners with me (I deliver qualifications). Laura has been supportive and always on hand when needed ...My social media learning is ongoing and I highly recommend Laura for her no nonsense expertise and genuine support. Thank you Laura!"
Cara - Evolve Beyond Training
Not sure what your next step should be with your marketing?
Let’s have a chat about your business and see whether I can help.
Helping small business owners create clear brands, strategic websites and marketing that attract the right clients.
