I'm Laura. I help established business owners get their marketing, brand and website working together; properly.

Twenty years in marketing. Fifteen running my own businesses. Thirty brands. Fifty websites. And a completely unreasonable relationship with coffee. I know what actually works and what's quietly holding yours back.

You're probably here because something isn't quite clicking.

Maybe your marketing feels scattered.

You're doing the things; posting, showing up, trying different things but nothing's quite joining up.

Maybe your brand made sense when you started; your business has moved on... it hasn't kept up.

Or maybe you're getting clients, but not the right clients and you can't quite put your finger on why.

It's quite irritating, isn't it?!


That's exactly the kind of thing I help with.

The biggest lessons haven't come from courses. They've come from doing it.

I know what the theory says. I've also been the person making the decisions at midnight, second-guessing the pricing, wondering if it's the website or the messaging or just me.

That's a different kind of knowledge. And it's the only kind that's actually useful when someone sits across from me trying to work out what's holding their business back.

I've worked with hundreds of business owners. The pattern is always the same...

They're doing genuinely brilliant work; but something about how they're showing up online isn't matching the quality of what they actually do.

The website was built when the business looked different.

The branding is a bit inconsistent.

The marketing is reactive; responding to trends rather than following a strategy.

They don't need another course. Another coach. Another "just post more content" conversation.

They need someone to look at what they've actually got, be honest, and help them build marketing that makes sense for their business.

That's what I do.

My clients have usually been in business two or three years.

They're good at what they do. They're getting clients.

But the brand looks a bit DIY, the website isn't converting... the marketing is all over the place.

They're done with guessing.

They're ready to invest in doing it properly.

They just need someone to look at the whole picture and give them a clear direction.

If you're reading this thinking that's me... it probably is.

Laura Gooderson founder of LG Insightful Brands and marketing strategist

I'm a mum of two. I've built this around real life; not despite it.

School runs, SEN parenting, the kind of unpredictable years that don't fit neatly into a business plan.

There were stretches where I was the main earner while my husband left the police to build his own business.

Sound familiar? You're in the majority, not the minority. 😉

I'm not telling you all that to be relatable. I'm telling you because it shaped how I work.

I don't do fluffy strategy.

I don't give advice that only works if you have unlimited time and a full team.

Everything I recommend is grounded in what's actually achievable for a real business, run by a real person, with real life happening around it.

If your marketing, brand or website isn't where it needs to be... let's change that.

Twenty minutes. You'll know exactly what needs fixing, and whether working together makes sense.

Clear strategy. Strong brands. Websites that work. For established business owners who are done guessing.

© 2026 LG Insightful Brands | Privacy | Terms