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Creative Logo & Brand Designs

Confident, Clear & Totally 'You'

Confident, Clear & Totally 'You'

Confident, Clear & Totally 'You'

 

Your brand should feel like you; not just look good. The kind of branding that gives you a little boost, helps you show up with confidence, and actually connects with the people you want to reach.  And once it’s built, it works for you so you don’t have to guess what to post, how to appear, or who you’re speaking to. 


At LG Insightful Brands, I work with small business owners to create branding that feels right, looks great, and makes your message clear from the first glance. 

Branding That Stops the Scroll

Confident, Clear & Totally 'You'

Confident, Clear & Totally 'You'

 Picture scrolling Instagram and instantly recognising someone’s post before you see their name. That’s the effect I’ll create for your brand, the vibe, the look, the message, all unmistakably you 


That’s what we’ll build together:
✔️ A brand that feels like you and attracts the right people
✔️ A polished look with plenty of personality
✔️ A consistent style that makes your business look as good as it is

Logo Designs by LG

 A soft, calming identity using muted sage and peach tones paired with a gentle serif typeface. The moon and stars integrated into the S creates an immediate connection to peaceful sleep support while still feeling modern and friendly. 

 A clean, contemporary identity designed for a stylish, empowerment-led brand. The soft, neutral palette and elegant serif font create a premium feel, while the circular text layout adds movement and modernity. The tagline “A privilege not an age” reinforces the confident, positive message behind the brand. 

 A bright, cheerful logo with hand drawn character for an illustrator. The warm mustard yellow and playful brush stroke thread underline make it feel creative, homemade and small business lovely. Perfect for a brand that is fun, hands on and crafted with care. 

 A relaxed, coastal inspired serif font in a soft sea green paired with warm copper lettering. The palette reflects Cornwall’s teal coastline and historic copper mines, giving the logo a calm, boutique feel with a nod to local heritage. Ideal for a welcoming holiday stay 

A sleek, luxury style identity created for a high end interior staging brand. The deep navy backdrop and copper accents give a premium feel while the tall serif lettering adds elegance and confidence. The minimalist layout reflects curated, refined interiors and a polished approach to property presentation.

 A playful, child friendly identity with leafy elements integrated into the lettering. The circular leaf icon is bold and memorable and the bright mixed colour palette creates a fun, eco positive feel. Perfect for a brand aimed at families and sustainability. 

 A bold, energetic logo featuring a playful rhino mascot in motion, capturing fun and confidence for young players. The shield shape gives a sports-club feel and the navy and gold colour palette adds a professional edge. The football-themed lettering brings personality to the brand and keeps it child friendly and memorable. 

 A strong, structured wordmark with a sleek flowing underline that mirrors alignment and balance. The subtle lilac accent sitting inside the I adds a modern, feminine edge, giving the logo a professional but approachable feel for this ADHD mentor &life coach.

 A bold, confident wordmark in deep navy, balanced with playful mint coloured bubbles and sparkles. The clean, rounded typography gives a modern look while keeping the brand approachable and fresh. It is perfect for a business built on clarity and simplicity. 

Brand Identity Boards

    Confidence Starts With Clarity

    Brand designer Laura Gooderson creating bespoke logos and brand identity for small business owners

    When your brand feels like a true reflection of you, everything clicks. You show up with more confidence, your audience gets you, and the right people start saying, “I knew you were the one the moment I found you.”


    Branding isn’t just about how things look; it’s about helping you step up, stand out, and show the world what you’re all about.

    How Much Does It Cost?

    £333.00

    £333.00

    £333.00

    Great for new businesses wanting a professional logo and a simple brand setup.


    • 3 initial monochrome logo concepts, each with creative rationale
       
    • 1 chosen concept developed into a full colour logo with a thumbnail and wordmark version
       
    • Simple brand guidelines (colour palette and fonts)
       

    Payment Structure: 40% deposit upfront, 60% upon final approval

    £555.00

    £333.00

    £333.00

    Ideal for businesses that want a stronger brand presence and marketing assets.


    • 3 initial monochrome logo concepts, each with creative rationale
       
    • 1 chosen concept developed into a full colour logo with a thumbnail and wordmark version
       
    • Simple brand guidelines (colour palette and fonts)
       
    • 2 branded marketing items (choose a business card desi

    Ideal for businesses that want a stronger brand presence and marketing assets.


    • 3 initial monochrome logo concepts, each with creative rationale
       
    • 1 chosen concept developed into a full colour logo with a thumbnail and wordmark version
       
    • Simple brand guidelines (colour palette and fonts)
       
    • 2 branded marketing items (choose a business card design, email signature, flyer, or social media templates)
       

    Payment Structure: 40% deposit upfront, 60% upon final approval

    £888.00

    £333.00

    £888.00

    For businesses that want a full brand identity and the marketing materials to show it off everywhere.


    • 3 initial monochrome logo concepts, each with creative rationale
       
    • 1 chosen concept developed into a full colour logo with a thumbnail and wordmark version
       
    • Simple brand guidelines (colour palette and fonts)
       
    • 4 branded marketing items of y

    For businesses that want a full brand identity and the marketing materials to show it off everywhere.


    • 3 initial monochrome logo concepts, each with creative rationale
       
    • 1 chosen concept developed into a full colour logo with a thumbnail and wordmark version
       
    • Simple brand guidelines (colour palette and fonts)
       
    • 4 branded marketing items of your choice (social media templates, flyer, leaflet, price list, business card, etc)
       

    Payment Structure: 40 percentdeposit upfront, 60 percent upon final approval

    The Branding Process

    Getting to Know You

    Brand Build & Assets

    Getting to Know You

     We start with a relaxed consultation to chat about your business, your audience, and the style you love. I also do background research so the design feels right for your industry and your goals. (No payment required for this discovery stage.) 

    Logo Creation

    Brand Build & Assets

    Getting to Know You

    I create three initial monochrome logo concepts, each with creative rationale explaining design choices. You pick your favourite, and I develop it into a full colour logo, plus a thumbnail and wordmark version for versatile use across your brand.

    Brand Build & Assets

    Brand Build & Assets

    Brand Build & Assets

     Once your final logo is chosen, I create your brand guidelines with colours, fonts, and style pointers so you have a clear visual identity. If your package includes marketing materials, I design those in your chosen style and deliver print ready or Canva ready files. 

    Book a Discovery Call

    Let's chat to see if I'm a good fit for you.
    Click to book

    Client Feedback

    Interested in my design work? Drop me a message.

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