WEBSITE DESIGN FOR ESTABLISHED FEMALE FOUNDERS
Your clients rave about you.
Does your website?
Your clients already rave about you. But when someone new lands on your website, it has about ten seconds to convince them. I design websites for established women in business that turn a quick look into an enquiry.
The problem usually isn't that your website looks bad.
It's that it's not working.
Visitors land and leave without getting in touch. The copy doesn't quite explain what makes the business different. The structure made sense when you started; it doesn't reflect where things are now.
It's a bit frustrating, isn't it. You've invested time and money into it. It should be doing more.
A website that looks good but doesn't convert isn't a design problem. It's a strategy problem. That's what I fix.
Your website might need attention if…
You're getting clients through referrals, but your website wouldn't convince a stranger
Your business has evolved but the website still looks like it did when you started out
You've changed what you offer, and your website still talks about the old stuff.
You send people to your Instagram because you'd rather they didn't look at your website.
You're planning to put your prices up and your website isn't backing you up.
You lost another Sunday trying to get one section of your homepage to line up.
You know it needs sorting. You're just not sure where to start. (Obviously. You're busy running a business.)
What you actually get
Strategy before design
Before anything gets built, I get to know your business, your clients and what your website needs to do. I map out how people find you, what they need to see and how they book, before I open a single design tool. Your planning call is always included.
Words that sell
You won't have to write a word of it yourself. I write clear, warm copy that sounds like you and speaks straight to the people you want to work with.
You'll know what you've got and why
I don't hand over a website and disappear. You'll know what every page does, how to update it and what to do next. No jargon. No mystery.
"I received my first enquiry through the website less than 24 hours after it went live. That says it all."
Recent Work
Challenge: A premium bespoke annexe company competing on design and quality rather than price in a market where most competitors lead with cost. They needed a website that justified a significant investment before a visitor even made an enquiry.
Outcome: A design-led site that positions them as the considered, quality-first choice. Clean, architectural, confident. The kind of website that makes someone feel certain before they pick up the phone.
Challenge: An established garden designer whose website needed to better reflect the quality of his work and explain the value of his approach. The aim was to help potential clients see what their garden could become and feel confident about taking the next step.
Outcome: A considered website refresh with clearer messaging, a stronger showcase of David’s projects and an easier journey to enquiry. The content connects his design expertise with what clients want from their gardens, from entertaining and family time to privacy and somewhere to unwind.
Challenge: A parent coach working with families navigating big emotions, explosive behaviour and neurodivergence. Her approach is warm but deeply strategic and her website needed to speak to exhausted parents who have tried everything without making them feel judged.
Outcome: A site that leads with empathy and builds immediate trust. Visitors feel understood within seconds which is exactly what makes them ready to reach out.
Challenge: A specialist laser hair removal clinic in Stoke-on-Trent needing to stand out in a competitive local market and communicate the premium quality of their technology and expertise without feeling clinical or intimidating.
Outcome: A warm, inclusive, professional site that communicates both safety and quality clearly. Every page builds confidence which is exactly what someone needs before booking a treatment.
An elegant website designed to reflect Sue's expertise in beauty and skincare treatments. Soft colours, clear service pages and a welcoming design help visitors explore treatments with confidence and take the next step towards booking.
A structured website designed to guide two distinct audiences; career changers and fitness professionals to the right qualification pathway.
Focused on clarity, credibility and making complex options easy to navigate.
A calm, supportive website for an ADHD coach helping ambitious and busy minds feel more in control. Soft colours, flowing graphics and clear service pages create a welcoming space that guides visitors to book sessions. Designed to feel reassuring, professional and easy to use.
A clean, professional website designed to reflect the quality and reliability of Sarah's cleaning services. Built to build trust with local homeowners, clearly showcase services and make it easy for potential clients to enquire.
A warm, uplifting brand and website for Jesca, designed to reflect her natural vibrancy and supportive coaching style. I created a soft, spacious look that gently guides visitors through her approach and makes it easy to explore her services or book a session.
A clear, professional website designed to showcase multiple transport services and make options easy to understand.
Built to support enquiries while reinforcing reliability and attention to detail.
A calming, spacious design for a decluttering and Feng Shui consultant. The layout balances gentle visuals with practical info, helping busy women quickly see how Claire’s services can bring more energy, clarity, and calm to their homes — one space at a time.
A fresh, feel-good site for a family-focused brand promoting eco-friendly living. I designed a clean, modern layout that makes it easy to explore sustainable swaps, shop thoughtfully, and connect with a like-minded community.
A bold, empowering website for a mentor helping women build profitable solo cleaning businesses. I created the branding and web design from scratch with a focus on clarity, confidence, and ease of use for a busy, female audience.
A calm, supportive site for certified sleep consultants helping families with babies and toddlers. I created a soft, approachable design that reassures tired parents and makes it simple to book, browse advice, or learn more about their services.
A friendly and clear site for a certified baby and toddler sleep coach, aimed at tired parents looking for support. I created a soft, approachable design that builds trust and makes it easy to book services or access free resources.
A clean, professional site for an experienced solo cleaner supporting busy families. I designed a calm, trustworthy layout that highlights her services clearly, builds credibility, and makes it easy for new clients to get in touch or learn more.
A calm, nature-inspired website for a CIC offering forest school sessions, early years training, and seasonal events in Merseyside. I designed the brand and built the site to feel warm, approachable, and easy to navigate for both parents and educators.
A calm, elegant website designed to reflect the premium, personalised nature of Williscroft Travel. Soft coastal tones and clean typography create a sense of escape while allowing the destinations to take centre stage, gently guiding visitors to start planning their next unforgettable trip.
A stylish, modern site for a ladies fashion boutique offering elegant, standout pieces. I refreshed the design to better showcase the collections and create a smoother, more luxurious browsing experience.
Every website project is scoped to what your business actually needs.
Not picked off a menu.
Some projects are three pages. Some are twelve. Some need booking systems or e-commerce. They're all different, and the investment reflects that.
As a guide, websites start from £1,267, and logo, brand and website packages start from £1,600. A 40% deposit secures your design slot. With the full package, you can spread the balance monthly before your build date. Inner Circle members get 10% off.
I take on two projects at a time, so slots are often booked a few weeks ahead.
What I will say: I work with business owners who are ready to invest in getting this right, not just ticking the "website" box.
What It's Like to Work Together
Free 15-minute call
We talk about your business, what you need your website to do and whether we're a good fit. No commitment, just a conversation
Your proposal
I send a proposal built around what you told me, then we go through it together on a 15-minute call, so you know exactly what's included before you decide. If you're ready to go ahead, a 40% deposit secures your place in my schedule and we agree a build date.
We start with a planning and kick-off call.
I map out the structure and layout so you can see how the site will flow, then build it, copy included, in 10 to 14 days.
Review & Edits
You look over the finished site and we make any changes together. You come away knowing what you've got and how to keep it updated.
Launch
Once the balance is paid, your site goes live. I don't disappear afterwards. If questions come up in the weeks after launch, I'm still here.
They said it better than I could...
If your website isn't working as hard as it should, let's fix that.
Start with a free 15-minute call. We'll talk about what your website does now (and doesn't), and what a better version would look like for your business.
Clear strategy. Strong brands. Websites that work. For established business owners who are done guessing.
