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Bespoke Website Design

From “Meh” to Memorable

If you’re here, you probably want a website that looks professional, feels like your brand and actually helps you bring in clients. You know what you do is great;  you just need your online space to show it.


That’s where I come in. 


With years of experience in both marketing and design, I create websites that not only look great but are built to attract your ideal customers.  

Why Work With Me?

Laura Gooderson, founder of LG Insightful Brands, offering bespoke website design services for small


More Than Just a Pretty Website: Your website will look great, but it’ll also be designed with your goals in mind; focused on converting visitors into leads and sales.
 

Strategic Focus: I’ll help you clearly define your brand and build a website that supports your business objectives, making sure it works hard for you, not just as an online brochure.
 

Guided, Stress-Free Support: I simplify the process and walk you through every step, so you’re never left in the dark and feel confident about your site.
 

Empowerment & Flexibility:  I build your website on any platform you choose, giving you the tools to easily edit and update it yourself, without relying on ongoing support.
 

SEO & Copywriting Expertise: Your site will be optimized for search engines and crafted with clear, engaging copy that speaks directly to your ideal clients.
 

See What My Clients Are Saying:

Book a Discovery Call

Let's chat to see if I'm a good fit for you.
Click to book

What to Expect: From Idea to Launch

Free Discovery Call

Design, Mood Board & Build

Deposit and Build Slot

 A friendly chat to understand your business, what you offer and what you need your website to do. Once we’ve talked it through, I put together a clear quote based on the pages and features you want. 

Deposit and Build Slot

Design, Mood Board & Build

Deposit and Build Slot

 A 40% deposit of the quote total secures your place in my schedule. I’ll send over a short content checklist so you know what to provide (images, wording, branding or colours you like). 

Design, Mood Board & Build

Design, Mood Board & Build

Design, Mood Board & Build

 I design your website structure, create the layout and bring it all to life with your content, images and branding. If you don’t have branding yet, I can guide you or create a simple colour/font style so it still looks cohesive. 

Review & Edits

Launch & support

Design, Mood Board & Build

 You’ll get a full preview and one round of edits to tweak wording, images or spacing until it feels right. 

Launch & support

Launch & support

Launch & support

 Once you’re happy, the balance for the project is paid, I publish your site, test all links and forms, check everything on mobile/tablet/desktop and make sure it’s ready for visitors

How Much Does it Cost?

£295.00

Modular pricing so you can build your website step by step

£295.00

A great starting point if you want something simple, stylish and strategic. Perfect for getting your business online with space to grow later. 


Includes:

 

  • Custom design for a single scrolling page (usually header, intro, about, services, testimonials and contact)
     
  • Optional mailing list sign-up
     
  • Mobile, tablet and desktop optimisation
     
  • SEO basics (page title, keywords, image alt text)
     
  • Built-in contact form and social links
     
  • One round of edits before sign-off

£645.00

Modular pricing so you can build your website step by step

£295.00

Ideal if you’re ready to take your online presence up a level and need a little more space to showcase what you do.


Includes:

 

  • Custom design for 4 pages (usually Home, About, Services and Contact)
     
  • Fully responsive for mobile, tablet and desktop
     
  • SEO setup including page titles, keywords and alt text
     
  • Contact form and social links
     
  • Images resized and optimised so the site loads quickly
     
  • One round of edits
     
  • Extra pages available on request
     

Modular pricing so you can build your website step by step

Modular pricing so you can build your website step by step

Modular pricing so you can build your website step by step

This option is perfect if you want a completely tailored website but prefer to work within a flexible budget. 


I’ll break down the quote into clear sections, so you can choose what you need now—and come back for more when the time’s right. You’re in control of what we include and when.

 

Common options:


  • Basic bundles (Home, About, Contact)
     
  • Extra service or portfolio pages
     
  • Shop pages for digital or physical products
     
  • Membership or course pages
     

Optional extras:


  • Advanced SEO (meta descriptions, tags and Google Business Profile setup)
     
  • Blog setup
     
  • Mailing list integration
     
  • Stock image sourcing
     

You get full flexibility with no pressure to commit to more than you’re ready for. And if your business grows? Just get in touch and we can build on your site later, no need to start from scratch.

What every website includes:

  • A brand-aligned design that feels like you
     
  • A guided site structure so you know what goes where
     
  • Mobile, tablet and desktop optimisation
     
  • Image resizing and alt text to support SEO
     
  • Contact form and social links integrated
     
  • Testing before launch: links, forms and device checks
     
  • One round of edits to polish layout, images and wording
     
  • Final sign-off before remaining balance is due
     
  • A 40% deposit secures your build slot


You can come back any time to add pages or features. Your website can grow with your business. 

Are there extra costs?

There are a few standard costs to keep in mind when launching your site:


  • Hosting: from £9/month, depending on the platform
     
  • Domain name: typically £10–£15/year (some platforms offer the first year free)
     
  • Email setup (optional): a custom email address for a small extra fee
     

These are separate from my design fee and are usually paid directly to the platform you choose.

A Few Questions I Get Asked A Lot

Usually 1 to 3 weeks depending on how many pages you need and how quickly content is supplied. 


If you already have content, great. If not, I can help shape it into clear, client-friendly wording. 


Yes. I’ll show you how or provide a quick video tutorial so you feel confident making small updates. 


You’ll need a domain and hosting plan. I’ll guide you through the best options and the usual price range so there are no surprises.


Glimpses of My Recent Website Designs

That Laser Place

That Laser Place

That Laser Place

A bold, modern website for a fast-growing laser clinic in Stoke-on-Trent. Strong monochrome branding and sharp visuals help build trust and showcase their treatments. Fully mobile optimised with a clear layout, service pages and a simple sign-up form for enquiries and offers. 

Tea and Coach

That Laser Place

That Laser Place

A warm, uplifting brand and website for Jesca, designed to reflect her natural vibrancy and supportive coaching style. I created a soft, spacious look that gently guides visitors through her approach and makes it easy to explore her services or book a session. 

Ri-Align

That Laser Place

Calm and Clutter

A calm, supportive website for an ADHD coach helping ambitious and busy minds feel more in control. Soft colours, flowing graphics and clear service pages create a welcoming space that guides visitors to book sessions. Designed to feel reassuring, professional and easy to use. 

Calm and Clutter

Green Kidz Collective

Calm and Clutter

 A calming, spacious design for a decluttering and Feng Shui consultant. The layout balances gentle visuals with practical info, helping busy women quickly see how Claire’s services can bring more energy, clarity, and calm to their homes — one space at a time. 

Green Kidz Collective

Green Kidz Collective

Green Kidz Collective

 A fresh, feel-good site for a family-focused brand promoting eco-friendly living. I designed a clean, modern layout that makes it easy to explore sustainable swaps, shop thoughtfully, and connect with a like-minded community. 

Solo Cleaners

Green Kidz Collective

Green Kidz Collective

A bold, empowering website for a mentor helping women build profitable solo cleaning businesses. I created the branding and web design from scratch with a focus on clarity, confidence, and ease of use for a busy, female audience. 

The Sleep Sisters

A calm, supportive site for certified sleep consultants helping families with babies and toddlers. I created a soft, approachable design that reassures tired parents and makes it simple to book, browse advice, or learn more about their services.

Super Simple Sleep

A friendly and clear site for a certified baby and toddler sleep coach, aimed at tired parents looking for support. I created a soft, approachable design that builds trust and makes it easy to book services or access free resources. 

Sue's Clean

Journeys Leaves & Seeds

A clean, professional site for an experienced solo cleaner supporting busy families. I designed a calm, trustworthy layout that highlights her services clearly, builds credibility, and makes it easy for new clients to get in touch or learn more. 

Journeys Leaves & Seeds

Journeys Leaves & Seeds

Journeys Leaves & Seeds

A calm, nature-inspired website for a CIC offering forest school sessions, early years training, and seasonal events in Merseyside. I designed the brand and built the site to feel warm, approachable, and easy to navigate for both parents and educators. 

First Treasures

Journeys Leaves & Seeds

First Treasures

A clean, modern website using fresh teal tones to stand out from the typical baby pinks and blues. Designed to feel unisex and timeless, it gently guides new parents through the casting process while showcasing keepsakes in a calm, clear, and heartfelt way. 

Zanzibar Bay

Journeys Leaves & Seeds

First Treasures

A stylish, modern site for a ladies fashion boutique offering elegant, standout pieces. I refreshed the design to better showcase the collections and create a smoother, more luxurious browsing experience. 

Book a Discovery Call

Let's chat to see if I'm a good fit for you.
Click to book

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